THE BEST 10 CRM SOFTWARE IN 2022 (2023)

Find below the top best 10CRM Software and platforms in 2022. Are you a marketerwho wants to implement one of the best Customer Relationship Management Software to automatically attract new clients and retain existing ones? This article will help you :)

By Mau, a Senior Marketing Automation and CRM Specialist at eDigital.

THE BEST 10 CRM SOFTWARE & PLATFORMS IN 2022

Customer Relationship Management (CRM) Software will help you not only to nurture your leads but also maximise their value. Ideally, marketers should be able to power a seamless and scientific customer nurturing program by implementing the right CRM for their needs.

Part of any business sales process includes having access to efficient insights. Any CRM tool you choose should allow you to easily answer questions like:

  • Which leads and deals are more likely to be won this month?
  • What are the highest valued leads I should keep focused on?
  • Which leads or deals am I about to lose?

Your clients’ and leads’ data is one of the most valuable pieces of information you have for improving your marketing consulting business. With every new lead from your website, each additional newsletter signup or every click your ads receive, you’re gathering data that can tell you who your most valuable clients are and what they love about your offering.

If your lead generation strategy is working well for your marketing agency, meaning you’re bringing in a continuous flow of leads who are interested in your product or service, you’re ready to move on to the next step—nurturing leads so you can maximize the value of the leads you worked so hard to obtain.

As your marketing consultancy business grows, so does the amount of clients’ data you have to keep track of. And with so much data to sift through across multiple campaigns and channels, it can be difficult to know where to look and what to do with that information.

Most marketing professionals know their campaigns generate helpful data reports, but many don’t realize a good CRM platform will also provide the tools to organise and interpret that data on a higher level—helping you interpret who you’re talking to (and who you should be talking to).

In this article, you’ll learn about some of our recommended CRM software for marketing. These CRM platforms will help you build better client relationships.

HOW TO CHOOSE THE BEST CRM SOFTWARE OR PLATFORM FOR MARKETING?

Things you should consider are:

  • Great sales predictions. Does the tool allow you to track millions of data points for every customer and turn them into cutting-edge reports that bring a scientific approach to the way you analyse and forecast your sales?
  • Alleviate the administrative burden of sales management. Is the tool intuitive enough to easily navigate with ease? Does it include productivity features to remove the burden of administrative tasks and enable reps to focus on their deals?
  • Get actionable insights. Your CRM should help you identify the right offer, deliver personalised service with excellence and gain happy clients who refer you to their friends and family.
  • Lead segmentation. Your CRM should be able to deliver the right offer to the right person at the right time in order to win a purchase. According to Keap, sending targeted information to a segmented list draws in four to 10 times the response rate over general information that’s sent to a broad audience.
  • Sales amplification. After a lead becomes a customer, your CRM should help you automate the process of upselling and cross-selling both at the time of purchase by suggesting relevant items, sharing what other customers have purchased, and displaying items that are frequently purchased together or after purchase by drip email communication pieces. Amazon and eBay are great examples of companies that do this really well.
  • Refer-a-friend incentive program. Some CRM can help your clients get monetary or product rewards when they refer your business to a friend. Clients will have access to a unique referral URL they can share with people they think may be interested in your marketing services. Also, some CRMs may have customised email templates ready for clients to send to their contacts.

THE BEST 10 CUSTOMER RELATIONSHIP MANAGEMENT SOFTWARE FOR MARKETING IN 2022 – LIST

Find below some of the best CRM software that offers entry-level pricing (below $300/month). This means we have excluded some premium enterprise CRM platforms such as Salesforce Pardot and others as they are not affordable to small businesses, new marketing consultants or new marketing freelancers.

10. FRESHWORKS

Freshsales CRM is a customizable CRM to help you stay on top of your contacts, accounts, and deals. It automates your sales, integrates with several business apps and tracks all buyer touchpoints in one place. Freshsales CRM carries all important features to design and streamline your sales processin order to help you maintain and build better relationships with your customers.

9. LEADSQUARED

Leadsquared is a complete marketing automation and CRM software for businesses. You can organise your lead capture, lead management, sales management & analytics on LeadSquared.

8. ACTIVE CAMPAIGNTHE BEST 10 CRM SOFTWARE IN 2022 (1)eDigital recommendedTHE BEST 10 CRM SOFTWARE IN 2022 (2)

THE BEST 10 CRM SOFTWARE IN 2022 (3)

You can send targeted, personalised email marketing messages that align with your email contacts’ interests. A great email marketing platform to increase loyalty, more repeat orders, and more referrals as your email send-outs nurture a strong customer relationship throughout all stages of your customer lifecycle. You can also use Active Campaign’s iPad-optimised lead forms to get people to subscribe/register for your event.

Some key features:

  • Woocommerce abandoned cart automation. Over 75% of consumers will abandon a cart while shopping online, but sending an abandoned cart reminder email can help bring more than 10% of them back to purchase.
  • Live chat.Engage in real-time with customers and leads on your website, capture those conversations in your ActiveCampaign account, and get the context you need about customer interactions all in one place.
  • Active Campaign integration with Squareallows customers to pull online payment data and phone numbers into ActiveCampaign accounts. That means even better targeting (and more sales).
  • Pre-header email text. Studies show that inserting preheader text can increase open rates by up to 30%. ActiveCampaign has made it easier than ever to add a preheader to campaigns and automation emails.
  • Easy lead follow-up. Lead localisation in different languages, lite plan login, task filtering, and iPad support.
  • Great segmentation for better targeting.The more data we can aggregate on contacts, the better your marketing will be. With that in mind, ActiveCampaign offers Date Created, Has Not Been Sent, and Last Order Date. You can also hide empty files with the click of a button.
  • Automation colour label selections. Organise automation by labelling different email types with a unique colour.

THE BEST 10 CRM SOFTWARE IN 2022 (4)

active campaign automated lead generation photographer marketing automation

7. ONTRAPORT

THE BEST 10 CRM SOFTWARE IN 2022 (5)

Ontraport is one of the World’s most powerful marketing automation tools that includes email marketing automated sequences. Some of the key features are:

  • Map your entire customer journey.Most marketing tools show you how your email performs OR how your pages convert. Ontraport is the only platform that shows how your entire business works on one single campaign map.
  • Get the right marketing insights. You can see who’s converting when, where they’re coming from and their lifetime value — and tie it all back to your marketing activity, making it easy to see what’s working and what’s not.
  • Effective tools and templates.Build your campaigns from scratch or choose from a library of turn-key templates that include pre-designed pages, emails and everything else you need to launch in minutes.
  • Campaign maps.Save time with ready-to-go, proven marketing campaigns or create your own from start to finish with a few clicks using our intuitive visual campaign builder. A robust and responsive interface invites you to effortlessly create one-of-a-kind journeys for your leads and customers to drive engagement, purchases and even referrals.
  • Real-time reporting. With built-in visual reporting that reveals priceless information about your performance by the minute, you can take control of your marketing campaign to achieve the highest return possible. You’ll have clarity on your campaign’s strong points and weak points with the click of a button so you can confidently and quickly optimise to improve your bottom line.

6. GETRESPONSE MAX

With GetResponse MAX, you get access to a mix of marketing automation and sales tools to reach your business goals. Some features include:

  • Email marketing & transactional emails
  • Marketing automation
  • Landing pages
  • Webinars
  • Web push notifications

I need your help! This free article is only possible with your support. Your contribution is vital to helping ensure all content continues to be free of charge. 👍🏼 Donate now! It is quick and easy :)

5. SENDINBLUE

With Sendinblue you can organise your sales team and track every customer interaction with Sendinblue CRM this way all of your customer relationships are managed in one place. Key features:

  • Get set up in no time. Getting set up on a CRM has never been simpler! No installation or special service is required — just upload your contact information and start managing your customer relationships without any hassle!
  • Centralise all of your contact information. Store all of the information you have about your contacts, including notes from your previous call or meeting and relevant documents that you upload directly into the CRM contact profile. Make any necessary updates once, without having to remember everywhere else your contact data lives.
  • Organise contacts for more effective communication. Use different lists to organise your contacts based on similar characteristics, source of acquisition, step in the conversion funnel, or any other criteria that work for you!
  • Stay on track and never miss an opportunity. Create tasks in your CRM, assign them to different members of your team, and add a deadline to stay on track. Take things even further by automating follow-up emails and contact list management using marketing automation.

4. PIPEDRIVE

THE BEST 10 CRM SOFTWARE IN 2022 (6)

pipedrive logo png

👍🏼 Popular and robust platform.

Pipedrive offers some of the most visual and intuitive pipelines. The set-up is fast and easy and you can do email marketing record calls and manage your sales goals in a Calendar. Designed for salespeople by salespeople. Pipedrive is currently used by 90k+ clients. You can try it for 14 days free of charge. It offers many integration & add-ons.

3. ZOHO

THE BEST 10 CRM SOFTWARE IN 2022 (7)

zoho logo png

You can run your entire marketing consultancy business with Zoho’s CRM. 50+ million users, yes that’s right, many people trust this CRM.

2. MAILCHIMP

THE BEST 10 CRM SOFTWARE IN 2022 (8)

mailchimp logo black png transparent

👍🏼 Popular and robust platform.

Yeah, the chimp has grown up and it is no longer just sending emails. Today, Mailchimp is a complete Marketing Software that offers a CRM that scales as you do. With MailChimp, you will be able to find everything you need to have relevant conversations with your clients – whether you’re building a brand new audience or you have thousands of contacts already.

1. HUBSPOT

THE BEST 10 CRM SOFTWARE IN 2022 (9)

hubspot logo png

👍🏼 As it has been built for enterprise customers, you will be able to easily scale as your marketing consultancy business grow.

Hubspot is an option for fast-growing marketing agencies or consulting firms that need a more sophisticated offering. Hubspot CRM will help you capture and convert leads in a number of ways: landing pages, live chat, conversational bots, and forms. You will be able to understand your leads by knowing their activity on your website. With Hubspot, you will be able to segment your leads by different parameters and engagement through automated email marketing or ad retargeting.

CONCLUSION

CRM software and platforms are extremely popular for a reason: they are designed to bring cash to your business.

Now the challenge is to choose one that ticks all your “must-haves” and offers functionality that will make the job of your converting your leads’ pipeline easier.

If you tend to work mainly from your Pad or iPhone, check out their app reviews as some may be better than others.

HONORABLE MENTIONS TO:

  • Adobe Experience Cloud (also known as Microsoft Dynamics 360)
  • IBM Watson Campaign Automation
  • Oracle Sales
  • Salesforce CRM
  • Sap Emarsys Customer Engagement
  • Zendesk
  • Monday Sales CRM

Do you need support choosing the right CRM software? or need advice on how to set up your customer nurturing program on your chosen CRM? Book a consulting session by contacting us today.

💌 Join 5k+ subscribers receiving the best marketing tips.

I need your help! This free article is only possible with your support. Your contribution is vital to helping ensure all content continues to be free of charge. 👍🏼 Donate now! It is quick and easy :)

Final note: Is your marketing not performing? Boost your sales with our eCom boost program or book a consulting session now!

THE BEST CUSTOMER RELATIONSHIP MANAGEMENT SOFTWARE & PLATFORMS

was brought to you by Mau

Mau is a certified Facebook, Google Ads, SEO specialist, keynote speaker and one of Australia’s top marketing influencers. Mau offers . Mau‘s premium Digital Marketing Plan&Social Media Plan templates are used by thousands of marketers.

Join 5k+ subscribers receiving Mau’s newsletter

Top Articles
Latest Posts
Article information

Author: The Hon. Margery Christiansen

Last Updated: 12/30/2022

Views: 6346

Rating: 5 / 5 (50 voted)

Reviews: 81% of readers found this page helpful

Author information

Name: The Hon. Margery Christiansen

Birthday: 2000-07-07

Address: 5050 Breitenberg Knoll, New Robert, MI 45409

Phone: +2556892639372

Job: Investor Mining Engineer

Hobby: Sketching, Cosplaying, Glassblowing, Genealogy, Crocheting, Archery, Skateboarding

Introduction: My name is The Hon. Margery Christiansen, I am a bright, adorable, precious, inexpensive, gorgeous, comfortable, happy person who loves writing and wants to share my knowledge and understanding with you.